martes, 24 de agosto de 2010
OPEN DEBATE: DO YOU THINK MARKETING IS A CONSTANT PYGMALION EFFECT?
Have you ever realized a lot of people buy goods or services just because they watched an advertising campaign showing how good is a product or service. And at the end the people feel what they thought at beggining they would feel, a clear example of Pygmalianism Do you agree with this statement?
Suscribirse a:
Enviar comentarios (Atom)
Completely agree John, that's the way the consumerist model works within the society, through a pygmalion effect that is constantly bombing and filling out the minds of people with advertising that implies the need of changing all stuff, and finally people end up buying what they say.
ResponderEliminar--> http://www.youtube.com/watch?v=pndik0I6pt4&feature=related
No, I don't agree with that. Marketing and advertisment are constantly CREATING needs you did not feel before. It is not like in the work situation, where you have the boss having high expectations in an employee and at the very end he judges the outcome of the employees' work as very good. It is more like, at first, you did not have any expectation in a product at all (because you didn't need it or weren't aware of it) but after seeing the commercial you feel a strong need to buy that particular product because you NOW have high expectations in it. If marketing were a constant Pygmalion Effect, you should always be satisfied after the purchase of the product. I can only speak to myself but my expectations of a new good are not always fulfilled... Long story short: I don't agree to that statement!
ResponderEliminarBut besides that, I really like your blog John. It's nice that you seem to work regularly on it and putting stuff on it that is related to our class but not explicitly a task. very good!
I think buying its a constant struggle for the human concient self. It puts in contrast what you want, belief, and need. under this concept i think I agree with you statement, but therefor it questions me about the concern of human nature to fulfil a preconcieve idea of self. I'm not sure I;m being clear, but what you buy it may defines an aspect of personality and the ideals you put onto yourself but that;s it really serves the purpose of the needs you have or the selling prospects of the company manufacturing the articles.
ResponderEliminarIt is the best example you could give for the pygmalion effect. it is clear how the consuming behavior works around what the marketing medias let you know or make you feel about the non-real needs of some products.
ResponderEliminarI do not agree with this statement.
ResponderEliminarHowever, it makes me think what could be the reason for people buying stuff that´s being advertised.
I agree that there is a connection between what people expect, and what actually happens, but I don’t think that marketing sells products making people think they are going to be sold.
What I think marketing does, is that it saves time.
My opinion is that we as human beings live in a world of competence, where the law of the survival of the fittest defines all relationships within the society and within the individual. We are therefore always looking for value:
Women look for survival value in men; as men look for replication value in women. We look for value in our friends in the form of support, survival, connections, etc.
We all look for value in all what we do, in what we eat, and also in what we buy.
However, we only have a maximum of around 28000 days to live. So evolution has programmed us to look for shorthands, for quick ways of recognizing value.
The same way women instantaneously like men other women already like, (because it saves time), we buy products we believe other people buy and see value in.
I believe that successful advertisement convinces first a few, that their product is great, then they buy it, then other people see them buy it, then famous people buy it, and then everybody ends up buying it.
This explains why nowadays, traditional marketing is not working as it used to do. Now, only around 10% believe in what it says. That´s why we are shifting more towards a word-of-mouth marketing; because it’s a more reliable source that for example a billboard.
So I believe it’s not related with expectations, but with value. It’s a whole different animal.