Languge as a cultural Implicaction for international business

One of the most important aspects in life, which is learned by culture is the language. Business implications of this cultural dimension are very relevant, especially for those enterprises that take the challenge of going internationally. When doing so, they must be aware of the word´s uses in the foreign territories, and the appropiate selection of names, especially those included in products marketed. In the link we can find different cases about the importance in proper selection of products names, related to the spanish language.

http://spanish.about.com/cs/culture/a/chevy_nova_2.htm

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