INTERNATIONAL MANAGEMENT AND CULTURE

The culture has a strong influence on how the organizations make decisions, communicates with the external environment, the performance of its internal structure and in general with its relationships. This can lead to the next statement:

" different social groups may respond to similar situations in a different way"

That´s way organizations with a very different approach to the same market, and of course differing strategies, can have similar effects and results in terms of organizational performance. An important characteristic of the culture is the enormous influence it has on the behavior of the members sharing it, all because it influences and is influenced as well by:

- A particular system of values.

- A set of beliefs (including religion)

Since the previous vary in different people, so does culture. Furthermore culture is learned and the learning process is sustained within particular groups. These are the reasons for a multicultural world, and because of it managers must be aware of the implications of handling organizations which are a mix of a cultures under the concept of modern globalization.

Reference: Nelson D.L & Quick J.C 2010. Organizational behavior: science, the real world and you. South-Western College Publication 7th Ed. Chapter 1

What a mulcultural world, don´t you think?

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